RETAIL SERVICES CAPABILITIES
Marketing and activation
Avison Young’s proprietary omniretail strategy drives measurable ROI at our properties.
Marketing programming
Deep knowledge of trade area and consumer preferences is the foundation we use to develop customized, measurable and award-winning marketing strategies and solutions for clients and properties.
Proprietary retail strategies
Digital and social media marketing
Website development and SEO
Retailer engagement and support
Customer experience and amenities
Events and activations
Public relations
Community engagement
Retail consumer marketing
Measurable returns Rooted in an owner mindset and consumer centric approach, we know the key to a long-standing partnership as a service provider starts with delivering on investment objects for our clients and being an extension of their asset and investment team to realize returns.
Property marketing
- Proprietary retail strategies
- Digital and social media
- Website management and SEO
- Consumer experience and amenities
- Events and activations
- Public relations
- Community engagement
- Tourism
FLOWERS FOR THE FIGHT BELL TOWER | FORT MYERS, FL
PINK PARADISE PROMENADE AT COCONUT CREEK | COCONUT CREEK, FL
ON THE STEPS | OMNIRETAIL ACTIVATION THE CULVER STEPS | CULVER CITY, CA
FLEURS DE VILLES PACIFIC PLACE | SEATTLE, WA
SWEAT AT THE YARD THE YARD AT FISHERS DISTRICT | FISHERS, IN
MATCH DAY BLOCK PARTY THE STACKS | WASHINGTON, DC
Spotlight: case studies
The property is the only retail and public space in the owned managed portfolio for our clients, requiring specialized retail and activation expertise. Retail Marketing and Specialty Leasing were engaged to drive traffic, support the retailers and leasing for the remaining vacancies, activate the plaza and drive alternative revenue to mitigate Landlord funded marketing programming.
Following the completion of the ground up development in 2017, the property did not fully stabilize post grand opening and the original merchandising was heavy with nightlife, dining and club tenants. The marketing was targeted to young adults with a focus on weekends and evenings which impacted the perception and alienated family shoppers.
